I could be wrong, but it seems like we've had a movement towards a counter culture in the US since the 1950's. I think you could say that it started with the advent of rock music and the fact that parents didn't like it. During the 50's it looked like the guy in a leather jacket, with a hot rod, and a cigarette. During the 60's is looked like hippies, those who experimented with LSD, and who protested the Vietnam War. In the 70's we saw the excesses of the disco scene, punk rock, and the emergence of the homosexual activists.
What's interesting to me is that at some point in the 70's and 80's what had been the counter culture was morphing into the dominant culture. At some point in the 90's Hip Hop culture was briefly counter cultural, until culture simply absorbed it as well. We started to see thousands of identically dressed people who all acted the same who really believed that they were non conformist and a counter culture. They must have missed the point when the trappings of the counter culture had been turned into a fashion statement.
Fast forward to the 2020's and all of a sudden the counter culture looks like people who want to get married, live on a farm, home school their kids, and dress well. It looks like young women who choose to dress modestly. It looks like people deciding to choose not to live the drugs, sex, and Rock and Roll lifestyle.
It's kind of refreshing to see a counter culture that doesn't involve destructive behavior.